My target audience for this advert is young men around 20-30 years old. This appeals to that particular audience because of the free and lively feel to the advert and the actions of the model. I have represented the model in a positive way by his perfect diving position and I have made the shot look natural as the model is not facing or aware of the camera. I have kept the colour scheme the same the whole way through the advert with different shade of blue to fit with the theme. I have used simple but bold fonts and text to attract the viewer and catch their eyes. I have also added a slight glow to the outside of the bottle to make the product stand out and memorable to the viewer. My advert could be featured in many lifestyle and sporty/adventurous television channels, magazines and social media accounts because of the modern and young and free look to the model.
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